Instagram, the biggest social network platform around the globe has opened up new marketing strategies for its users in 2021. Do you know, 80% of people have flourished their online businesses on this major hub of social media marketing. Of which, 60% of active users must visit the Instagram daily’s feed.
In 2021, Instagram has refreshed its layout with a new one and also get updated with the latest Reel feature. Wow a Fresh Restart for everyone!
Every user should know what advanced tips and tricks come in 2021, and then you are at the right place! Here is a brief review on it where newbies can learn from it or existing users can make its usage more productive.
Make Creative Reels
Launching the creative reels in 2021 in its new layout makes the profile more exotic to the users. A video booster feature!
You will see the Instagram reel and shopping button shown at the bottom of the screen, where you can create captivating videos for their customers. It helps you out in boosting up your sale.
The best thing is that no other previous feature like Instagram Live, IGTV and stories can beat it. Because many content creators, media managers or business accounts are turning their ways towards the Reel and experience a remarkable increase in growth and audience engagement.
Once you learn how the Reel function works, it makes your visual life more easy and accessible.
Keep it in mind, this addition is only updated in Brazil, France, Germany or Indian users and now has planned to roll out worldwide.
Go to Instagram Shopping
Since 2018, Instagram shopping is active but now it has been added to the main tab. So, everyone can reach it out more quickly. By changing this, Native Union, a technology company has successfully increased its traffic by 2,666% and Magnolia Boutique has increased its revenue by 20% every week.
All credits go to Instagram Shopping update!
Besides it, live shopping addition also creates a huge hype among the Instagram community. Because it displays how the products look well in real!
Unfortunately, it is only updated for the US people in August 2020, the rest of the world is still waiting for it.
Stay Tuned with Highlights Update
Do you know, Are the Instagram Highlights sounds like a mini-website?
Yes, because Instagram highlights tactfully represent the brand story, share good reviews and can tell the people how they buy products from you. In this way, you can build trust in the followers and grab more. Even though your previous highlights retrieve in your profile and you can add tweaks to it. Also, fill up your feed with fresh ones.
Start Using DMs
It is the best way to build up warm relationships between followers and startup business accounts. The more you get in touch with the people, the more you grow. But How to make it productive?
Only chatting with people doesn’t matter if you can’t track it. Yes, track your chats by making a simple excel or google sheet or use different kinds of CRM tracker e.g Hubspot. Both are helpful to guide which customer has the potential of buying your products. So, DM your potential customers on weekly basis to keep them updated on your products.
Engaging the audience in your DMS, use energetic story stickers and send short exciting reminders to them. In this way, you can make your clients fresh and active!
Take a Leverage of Instagram Insights
Nothing makes your thriving struggle more streamlined than this, because, it is a secret eye of your daily workings, which identify exactly what your customers demand?
So, check your post insights daily, weekly or at least once a month, otherwise you are wasting your time on generating up new content ideas. The insight metrics help to rate the content, hashtags, and active followers with numbers (1, 2,3 )
In 2021, make a habit of checking the insights on daily basis.
Generate SEO-Optimized Profile
As we look back in Nov 2020, there are specific keywords you can use on a search on Instagram. It means, fewer people will reach out.
But In 2021, Instagram has allowed you to use your keywords on posts content, profile bios, guides etc. keyword ranking will be raised as more people will use it.
I hope all the 2021 tips and tricks will give a clear direction in running online businesses and helps you to utilize the time at its best. Instagram is a new profitable resource among all. So use it tactfully.
